Alterna Do it for Dad!

The Alterna Do it for Dad Run and Family Walk raised a record $205,000, a 30 percent increase from the prior year, and attracted more than 1,800 participants in the fight against prostate cancer. Do it for Dad is a partnership between Alterna Savings, the Prostate Cancer Association of Ottawa and the Ottawa Regional Cancer Foundation which raises much needed funds for prostate cancer research, patient care, education and capital needs.

Event management included:

• chairing regular event committee meetings and managing all partner relations
• developing a sponsorship package and securing over $100K in sponsorship (paid, in-kind and media)
• developing and executing a communications and promotional plan
• managing the development of all promotional materials, including a dedicated website
• managing registration, including coordination with Running Room and Sportstat
• overseeing the recruitment of more than 150 volunteers and all the event day logistics

In addition, documented all event procedures (i.e. registration, processing of pledge money, prize donations, volunteer positions and recruitment) and prepared a detailed post mortem report with numerous suggestions on how the program could be enhanced for further growth.